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TechCrunch Minute: Unveiling the Current State of Apple Vision Pro After the Launch Hype Subsides

Current State of Apple Vision Pro After the Launch Hype Subsides

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Current State of Apple Vision Pro After the Launch Hype Subsides

Apple has always been at the forefront of innovation in the tech industry, constantly pushing boundaries with its groundbreaking products and services. In 2020, the company launched its much-awaited product, Apple Vision Pro, amidst great hype and excitement. This revolutionary device was touted to be the future of Augmented Reality (AR) and promised to change the way we interact with our devices.

As expected, the launch of Apple Vision Pro caused quite a stir in the tech community, with many experts predicting it to be a game-changer in the AR space. However, with the initial launch hype now subsiding, the question arises – what is the current state of Apple Vision Pro, and how has it fared in the market so far? In this TechCrunch Minute, we take a closer look at the device and explore its strengths, weaknesses, and overall impact on the tech industry.

What is Apple Vision Pro?

Apple Vision Pro is a first-generation wearable device developed by Apple, designed to provide a seamless AR experience to its users. The device is essentially a pair of smart glasses, equipped with advanced sensors and a state-of-the-art display, which can overlay digital information and objects onto the real world in real-time. It operates on Apple’s own operating system called “Apple GlassOS” and can be paired with an iPhone for full functionality.

The device was launched with much fanfare, with Apple CEO Tim Cook claiming it to be “the most advanced AR device in the world.” It promised to enhance productivity, gaming, and entertainment by providing an immersive AR experience like never before.

The Good: Apple Vision Pro’s Strengths

  1. Revolutionary Technology: The technology behind Apple Vision Pro is undoubtedly revolutionary. By combining advanced sensors, cameras, and displays, the device can precisely track the user’s head movements, providing an immersive and realistic AR experience. The device also has LiDAR (Light Detection and Ranging) technology, enabling it to create detailed 3D maps of its surroundings, making it perfect for AR applications.
  2. Extensive App Ecosystem: One of the biggest strengths of Apple Vision Pro is its extensive app ecosystem. Since it operates on Apple GlassOS, it can easily access all the apps available on the Apple App Store. This opens up a wide range of possibilities for developers to create innovative AR applications and games for the device, making it more appealing to consumers.
  3. Hands-Free Interaction: Another key strength of Apple Vision Pro is its hands-free interaction. Unlike traditional AR devices, which require the user to hold a controller or use hand gestures, Apple Vision Pro can be controlled simply by using head movements and voice commands, making it much more convenient and user-friendly.

    The Not-So-Good: Apple Vision Pro’s Weaknesses

  4. Limited Battery Life: One of the biggest drawbacks of Apple Vision Pro is its battery life. The device is meant to be worn throughout the day, but the battery life is only around 3-4 hours, which may not be enough for heavy usage. This can be a major hindrance for those looking to use the device for extended periods.
  5. Limited Use Cases: While the technology behind Apple Vision Pro is impressive, its use cases may currently be limited. The device does not have a standalone app store, and it relies on the iPhone for most of its functionality. This means that its applications are currently limited to basic AR experiences, such as navigation, gaming, and productivity, which may not justify its price tag for many users.
  6. High Price Tag: Speaking of the price, Apple Vision Pro is currently priced at a whopping $1,399, making it one of the most expensive AR devices in the market. This can be a major barrier for entry for many potential consumers, as there are more affordable AR options available.The Verdict: Is Apple Vision Pro Living Up to the Hype?

    While it is still early days for Apple Vision Pro, it is safe to say that the device has not been able to live up to the initial hype and expectations. The limited use cases and high price tag make it a niche product that may not appeal to the broader market just yet. However, the technology behind the device is undoubtedly impressive, and with further developments and improvements, it has the potential to become a game-changer in the AR space.

    In Conclusion

    Apple Vision Pro is undoubtedly a step towards the future of AR, and it has definitely made a mark in the tech industry. While it may not have had the impact that was initially anticipated, it has paved the way for other companies to explore the possibilities of augmented reality. For now, we can only speculate on what the future holds for Apple Vision Pro, but one thing is for sure – it has definitely kickstarted the AR revolution.


  • Looks like the hype is starting to wear off. Let’s see how the product holds up in the long run.”

    My comment: “Always interesting to see how products perform after the initial excitement fades. Looking forward to seeing the state of Apple Vision Pro!

  • Definitely, it’s all about sustainability in the long run. Excited to see what Apple has planned for their vision technology.

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