Ring stops selling its Ring Car Cam dash cam

If you wanted a Ring Car Cam you’re too late. | Photo by Jennifer Pattison Tuohy / The Verge

Ring confirmed to The Verge that it has stopped selling its Ring Car Cam, a dashcam / security camera hybrid that records the road and the driver while in motion and acts as a security camera when a vehicle is parked. The product, which launched at CES 2025, has been hard to come by since going on sale last January, and customers who tried to purchase one in the last few months are finding those orders canceled.

While the Ring Car Cam generated significant interest upon its announcement, it appears the product did not resonate as strongly with customers as anticipated. Ring, which is owned by Amazon, has been focusing heavily on expanding its suite of connected devices, including doorbell cameras, home security systems, and even smart lighting. However, it seems that the Car Cam may have faced challenges related to market demand, consumer adoption, or technical issues that ultimately led to the decision to halt its sales.

One key feature that set the Ring Car Cam apart was its integration with the broader Ring ecosystem. Users could check the live feed of their car’s interior and exterior from the Ring app, much like they could view video feeds from their doorbell cameras or security cameras at home. The Car Cam was also equipped with advanced motion detection, allowing it to capture footage of any unusual activity around the vehicle when parked. Additionally, it had features such as event-triggered recording, where the camera would start recording when it detected an incident like a collision or a break-in attempt. Despite these capabilities, the device was met with mixed reviews.

There are a few potential reasons for Ring’s decision to discontinue the Car Cam. First, the vehicle security market is a crowded space, with numerous established competitors already offering dash cams and vehicle surveillance solutions, many of which have more experience in this niche. Companies like Garmin, Nextbase, and others have long been leaders in the dash cam industry, providing products that cater specifically to drivers looking for reliable, high-quality cameras for road safety and security.

Moreover, privacy concerns may have played a role. As consumers become more aware of data security and the potential risks associated with connected devices, there may have been hesitancy in adopting a device that constantly records in and around the car. Given Ring’s history with privacy issues surrounding its home security cameras and its association with law enforcement, some consumers may have been cautious about having yet another camera system streaming data from their vehicles to a central server.

Additionally, logistical challenges or technical issues related to the device’s performance could have influenced Ring’s decision. The Car Cam was a new product, and as with any new technology, it could have faced production delays, software glitches, or problems with camera quality or connectivity. If customers had trouble with these issues or felt that the product didn’t live up to the marketing claims, it could have hurt Ring’s ability to gain a solid customer base for the device.

While Ring has ceased selling the Car Cam, the company’s focus on its core security offerings, such as its home cameras, alarm systems, and video doorbells, will likely remain a key part of its strategy. Ring is still actively developing and improving its other products, including its doorbell cameras, security lights, and Ring Protect services, which are a big part of its connected home ecosystem.

For current Ring Car Cam owners, Ring has assured them that the device will still work for the time being, but it’s unclear if future updates or support will be affected. Customers who purchased the Car Cam may continue to use the device, but they should keep an eye on any communication from Ring regarding changes in services or support for the product.

Overall, Ring’s decision to stop selling the Car Cam highlights the challenges of breaking into a new market and the importance of customer feedback and demand in shaping product strategy. Despite this setback, Ring will likely continue to innovate within the smart home and security sector, seeking new ways to offer convenience, safety, and peace of mind to consumers, whether at home or on the go.