Comment on Breaking: Netflix Splits DVD And Streaming Businesses; Creates Qwikster For DVDs by Netflix says its DVD-by-mail customers get to keep their final shipment of discs – Tech Hoodie

[…] when the company tried to break apart its DVD and streaming businesses into two. After creating the brand “Qwikster” for DVDs in 2011, customer backlash ensued and the plan was soon abandoned. Later, Netflix’s then-CEO Reed […]